# AI Search for Dubai Real Estate: Questions Your Website Should Answer By Maria Marnovora Ask an AI assistant which agency to use for an apartment in Dubai Marina, and it usually names a few and explains why. Listen closely to the reasons, because each one is a fact somebody published: an office inside the community, the year the agency was founded, a named Marina team, a licence number, a page of transaction data. Dubai property sites get used in AI answers when they state checkable facts. So here are the questions buyers and tenants ask, the pages that answer them, and the official Dubai sources to link to. What AI assistants cited when asked about Dubai agencies In September 2026, AI Visibility put three property questions to ChatGPT and to Google's AI Mode: which agency to use for an apartment in Dubai Marina, what fees a foreign buyer pays, and what service charges run per square foot in the Marina. That produced nine answers in a single day, on one account, in English. One earlier attempt failed with an error; it was recorded rather than replaced, and the thinking effort was lowered for the runs that followed. Not a study, but the answers pointed the same way. When the tools recommended agencies, the reasons were published facts: an office in the community, often named down to the tower, the year the firm started, a dedicated community team, registration with the Real Estate Regulatory Agency (RERA), review ratings, and, in answers from both tools, regularly published transaction reports based on Dubai Land Department (DLD) data. One answer told the reader to verify the broker registration number (BRN) and the agency's office registration number (ORN) in the Land Department's official broker search before paying anything. On fees, ChatGPT leaned on government sources, a property portal and a bank. Google's AI Mode assembled a similar answer mostly from agency blog posts and social media, with the government portal among the sources. On service charges, both tools built their answers from building-level figures published by portals and agencies, and ChatGPT pointed to the official service charge index as the authoritative source. If you do not publish the numbers, someone else's page becomes the answer. The questions buyers and tenants ask Choosing an agency or broker Who are you, since when, and where is your office? Which communities do you cover, and who is the named person for each? What is your company licence and ORN, and what are your brokers' BRNs? Buyers can check both in the Land Department's public list of licensed brokers (https://dubailand.gov.ae/en/eservices/licensed-real-estate-brokers/licensed-real-estate-brokers-list/), which is searchable by broker, office, area and ORN. What do you charge, and when is it payable? What happens after the first call? What buying costs What does a buyer pay in total, item by item: Land Department transfer and registration fees, trustee office fees, agency commission and VAT, the developer's no objection certificate, conveyancing if used, and mortgage registration if the purchase is financed? A no objection certificate is the developer's confirmation that it has no objection to the transfer, usually issued once outstanding dues are cleared. Which of those are set by the Land Department, and which are agreed in the contract? In AI Visibility's September 2026 check, ChatGPT pointed out that the split of the transfer fee between buyer and seller depends on what the contract says. What does it come to on a realistic price, and when was that worked out? What owning costs What are the service charges in the buildings you sell, per square foot per year, and what do they cover? Are there separate cooling or utility charges? Where can an owner check the official figure? The Land Department's Service Charge Index (https://dubailand.gov.ae/en/eservices/service-charge-index-overview/) lets a customer "inquire about the approved service fees for Joint ownership properties from the Real Estate Regulatory Agency", searchable by project, use and year. Joint ownership property means property divided into individually owned units and shared common areas. Renting How is a tenancy registered? The Land Department's Ejari service (https://dubailand.gov.ae/en/eservices/register-renew-ejari-contract/) lets customers "register or renew a Tenancy contract in the Emirate of Dubai" through the DLD website, Dubai REST and trustee centres. How do rent increases work at renewal? The Land Department's rental index service (https://dubailand.gov.ae/en/eservices/rental-index/) lets a customer "calculate the rental increase and the average rental in the real estate market by entering data for the required area". What deposits, cheques and agency fees should a tenant expect from you? Who can buy Can a non-resident own here? The UAE government's portal states that foreigners who do not live in the UAE and expatriate residents "may acquire freehold ownership rights over property without restriction", meaning full ownership, and the same portal points to the designated areas under Regulation No. 3 of 2006. It also confirms that "The title deeds are issued by the Land Department in the emirate" (The Official Portal of the UAE Government (https://u.ae/en/information-and-services/moving-to-the-uae/expatriates-buying-a-property-in-the-uae)). What documents does a non-resident buyer need, and how does the process work from abroad? Buildings, communities and proof What should a buyer know about each building you sell in: developer, completion year, layouts and sizes, service charge, parking? What is each community like to live in? What have properties sold for lately, and where does that figure come from? Are your adverts permitted? The Land Department operates a real estate advertising permit service (https://dubailand.gov.ae/en/eservices/real-estate-ad-permit/) covering categories from classified and electronic ads to open houses and project launches. What not to publish No investment advice or promised returns. Publishing rental yields as facts about the future is a promise you cannot keep. Report what has happened, with dates and sources. No numbers you cannot source. If a service charge figure comes from the official index, say so and give the year. If it comes from a building's management statement, say that. No comparisons that rate named competitors. Describe what you do and let the buyer compare. No listings that skip the permit step. Confirm with the Land Department which of your ad types need a permit, and get it before the listing goes live. Lunasol's suggested content checklist for real estate businesses Lunasol, the agency behind AI Visibility and the owner of this site, works on AI visibility for UAE businesses. Its published process runs in four steps: ask the assistants what they say today, build the signals and consistent facts those models draw on, write pages that answer the questions directly, then re-ask and track (Lunasol (https://lunasol.ae/geo-aeo)). For a real estate business, Lunasol suggests working through the pages below. An about page with the hard facts. Legal company name, licence and ORN, year founded, office address including the building, opening hours, languages spoken, contact methods. A team page with roles and areas. Each broker with a BRN, the communities they cover and their languages. A page for every community you serve. What living there is like, typical prices with the source and period, service charge levels, transport, schools. A page for every building you regularly transact in. Developer, completion year, layouts and sizes, the service charge per square foot with the year it applies to, cooling arrangements, parking. A buyer cost page. Every fee item, who normally pays it, what is contract-dependent, and a worked example with a date. A seller cost page. Commission, no objection certificate, trustee fees, mortgage settlement steps. A tenant and landlord page. Ejari registration, the rental index, deposits, cheques, renewal notice periods. A non-resident buyer page. Documents, power of attorney, remote signing, bank and transfer questions, and the designated areas where foreign ownership applies. A process page. Viewing, offer, Form F (the unified memorandum of understanding between buyer and seller), deposit, no objection certificate, transfer appointment, title deed, keys, with realistic timelines. A market data page. Transactions by community, the Land Department source, the period covered, the publication date. Facts written in text on your own pages. Service charge tables and fee schedules locked inside PDFs or images are harder to use than the same numbers written on the page. A date on every number. Put the year beside a service charge or a fee, and the figure still means something when the numbers move. One consistent set of facts everywhere. Website, Google Business Profile, portal profiles and social bios should agree on name, address, phone, ORN and the areas you cover. If you cannot do all of it at once, start with items 1, 2, 5 and 7. They answer the questions that come up most often. How often to review fee and service charge pages Put a review date on every page that carries fees, service charges or rules, name the person responsible for it, and check on a fixed cycle: buyer cost and service charge pages at least twice a year, building pages whenever new service charges are approved, team pages whenever someone joins or leaves. Numbers go stale, and a page with last year's figures is no use to a buyer or to an assistant. How to start Take the five questions your enquiries keep repeating, ask ChatGPT and Google's AI Mode the same questions, and see whose pages answer them. If the answers are built from other agencies' pages, you know what to write first. This article is general information about website content, not legal advice. Confirm licensing, advertising and tenancy requirements with the Land Department, RERA or your own adviser. If you would like a second opinion, you can ask Lunasol for a free AI visibility check by WhatsApp or email; the contact details are on its AI search service page (https://lunasol.ae/geo-aeo). AI Visibility is owned by Lunasol.