Guides
GEO In-House or With an Agency? A Decision Guide for UAE Businesses
Somebody has to do this work, week after week, and at some point you have to decide who.
All articles
31 articles
Guides
GEO Pricing in Dubai: What Determines the Scope of Work?
You are holding two or three proposals for the same job and the totals are nowhere near each other.
Measurement
How Do You Measure Whether AI Search Brought You Anything? From AI Referral to Enquiry
You measure whether AI search brought you anything by counting enquiries rather than clicks, and by accepting that the honest answer is a count rather than a proof: how many enquiries you logged last month, how many of those named an…
Content
What Product Information Should You Publish? AI Search for UAE E-commerce
We think a UAE online store's product page should carry twenty-eight pieces of product information.
Research
Can You Guarantee a ChatGPT Recommendation? What Businesses Should Know
No, nobody can guarantee that ChatGPT recommends your business, and both OpenAI and Google publish statements pointing the same way about their own products.
Research
English and Arabic AI Search: What UAE Brands Should Test
If you sell to both English-speaking and Arabic-speaking customers in the UAE, you have two audiences asking machines about your category, and you are testing one of them.
Content
How to Write Service Pages That Answer Real Customer Questions
Your service page describes your service.
Content
Does Your Website Clearly Explain Who You Are and What You Do?
Your website almost certainly explains what you sell.
Guides
What an AI Search Audit Should Include: A Guide for UAE Businesses
An AI search audit has two halves: one tests what the assistants actually answer when someone asks about your category, recorded so the test can be run again, and the other inspects what your own site publishes and whether a machine can…
Guides
How to Check What AI Says About Your Business (Free Test Sheet)
You can start this afternoon, with a browser and about two hours for the short version below, or a long afternoon for the full set.
Local SEO
What AI Answers Said About Dubai Restaurants: A Visibility Checklist
A guest on the Marina walkway at nine in the evening can ask an assistant where to eat and get a shortlist back.